SAIC to Build Propulsion for Navy Mk48 Torpedo From Scratch

Sailors and Military Sealift Command civilian mariners work last year to transfer torpedoes to the Los-Angeles-class fast-attack submarine USS Topeka (SSN 754). The Navy is resuming manufacture of Mk48 torpedoes after a two-decade break and industrial capacity must be rebuilt. U.S. Navy/Mass Communication Specialist 3rd Class Alana M. Langdon

ARLINGTON,
Va. — With the U.S. Navy resuming manufacture of Mk48 torpedoes for its
submarines after a two-decade hiatus, the engineering effort to restore the industrial
capability to build the torpedo has required some resourcefulness on the part
of defense contractors.

SAIC won a competitive contract to build the torpedo’s aft section, consisting of the propulsion section and the propeller, said Stephen Rigdon, SAIC vice president for programs in the Defense Systems Customer Group, speaking to Seapower on May 6 at the Navy League’s Sea-Air-Space exposition in National Harbor, Maryland.

“The biggest challenge we faced is reinvigorating the supply chain, finding suppliers that can provide the assemblies that go inside this torpedo.”


Stephen Rigdon of SAIC

The guidance-and-control
section is being built by Lockheed Martin. Rigdon said the warheads and fuel
tanks in the middle section of the torpedo are on hand in the Navy’s inventory.

“This is a
build-from-scratch program,” Rigdon said. “They haven’t been built since the
mid-90s. The biggest challenge we faced is reinvigorating the supply chain, finding
suppliers that can provide the assemblies that go inside this torpedo.”

He said there
was no new technology in the propulsion sections, dating to the late 1980s and
early 1990s. The Mk48 originally was built by Gould.

“We’re
building this from a government print,” he said. “What we’re finding out in
some cases is that if you build it to the print it doesn’t necessarily work
perfectly. If you go back to the ‘90s, there was a guy that worked for the
company that knew how to do that. That person is retired now. So, it’s been an
engineering challenge to figure those things out.”

“The Navy has programs underway to look at improved engines and things like that,” he said.

SAIC is under
contract to build 95 propulsion sections for the Mk48, with two more options on
the contract.

“The Navy may
buy up to 199 more,” Rigdon said.

SAIC is
building the torpedo assemblies at its facility in Bedford, Indiana.




Navy Developing Quad-Thruster Vehicle to Grab UUVs From the Sea

Timothy Currie, technical program manager for Aviation Systems at NAVSEA, shows off the ASQUID at Sea-Air-Space on May 8. Lisa Nipp.

Most talk about unmanned underwater vehicles centers around the sonar, battery, and other aspects of the technology and what it can do. But one effort would aim to improve the capability of UUVs by making them easier to recover.

It’s known as the Airborne Surface Quad Thruster Interface Device, or ASQUID, and it was on display at the Navy League’s annual Sea-Air-Space symposium on Wednesday.

Today, UUVs are recovered from the water via what is known as a Rigid-Hulled Inflatable Boat (RHIB), a small boat that must be manned by Sailors. But that can be dangerous, as it means human beings have to handle a UUV that can weigh upward of 800 pounds while at times battling rough seas. It’s also limiting, because RHIBs can only go so far from shore or ship.

ASQUID, however, is a recovery system that allows an MH-60S helicopter to lift them straight out of the sea, said Timothy Currie, technical program manager for aviation systems at Naval Surface Warfare Center Panama City.

“We designed this with internal funding,” he told Seapower following his presentation. “We attach it to an MH-60S helicopter, fly it out on station, lay it down and let it go.”

The device is used to recover Mk 18 mine countermeasures UUVs, but his office envisions making it adaptable to other systems.

It’s called a quad-thruster because it has four thrusters that a Sailor uses to control it, positioning it in place so that the UUV can be scooped up and lifted out of the water.

Currie says this technology could protect Sailors by keeping them out of the minefield.

“It’s a recovery device. I have really nothing to do with the [UUV] system itself,” he said. “This is a prototype we’d like to make scalable for all UUVs.

“Right now, they use a RHIB boat to take it out there really slowly, and anytime there’s a sea state, it starts moving around and gets really dangerous. This takes it much, much farther.” he added. “The biggest advantage is it takes the man out of the minefield.”




Spencer: Navy’s Readiness Relies on Industrial Base, New Approach to Risk

Secretary of the Navy Richard V. Spencer said he’s looking to “a more cost-imposing, survivable and affordable future force.” Chuck Fazio

NATIONAL HARBOR,
Md. — The Navy Department is showing progress in its drive to increase
readiness and prepare its forces to “fight tonight and win,” Navy Secretary
Richard V. Spencer said May 8. But in a luncheon speech at the Navy League’s
annual Sea-Air-Space exposition, Spencer spoke directly to the defense industry
representatives in the audience, telling them: “We cannot do this alone.”

“We need the
support. We welcome the support of industry if we are going to increase readiness
and meet the operational demands of today and tomorrow,” he said. “Our goal is
true partnership,” based on the concept that “shared risk produces shared
rewards.” He offered industry “a clear line of sight to our needs and resources,
and industry understands that our security, stability and prosperity rely on
ready and combat-capable forces that are capable of projecting naval power. …
We must work together to provide solutions to our challenges.”

The secretary
noted the message he has presented in congressional hearings that the
department‘s budget “we truly believe is prioritized on a strategy-driven,
balanced approach, building on prior investments, while sustaining the
industrial base and maintaining our competitive advantage as we transition to a
more cost-imposing, survivable and affordable future force.”

The process is
showing results, he said, noting that when he took office the readiness rate of
the Navy and Marine Corps F/A-18 Hornets was “abysmal. “Today, the Navy is
tipping at 70% mission-capable rates, and the Marine Corps is in the high 70s,”
he said. He also mentioned a major program that has been accelerated two years
ahead of its original schedule, but he did not name the program.

“Our vision is for a more agile, sustainable and superior force.”

Secretary of the Navy Richard V. Spencer

“We are getting
after these issues and readiness is increasing daily,” he said. The goal now is
“to increase our velocity.”

As part of its
reform of the acquisition processes, Spencer said, “we’re migrating from a
culture of risk eradication to understanding and managing risk,” while
conceding that completely eliminating risk is “unaffordable.” And referring to
the results of the investigations into the two fatal at-sea collisions of Navy
destroyers last year, he said the fleet was moving from a culture of
“normalization of deviation” from standards to increased focus on performance
and safety.

At the end,
Spencer said, “Our vision is for a more agile, sustainable and superior force. …
We want to be able to dominate future conflicts from the seafloor to space, in
blue waters, littorals, mountains and desert, and also throughout the
information domain.”




Coast Guard Focusing More Attention on the Arctic, Commandant Reports

The Coast Guard’s one heavy icebreaker, Polar Star, is four decades old and due to be replaced, but not until a new polar cutter comes online sometime in 2024. Commandant Adm. Karl Schultz says the lack of capability makes the increasingly active Arctic challenging. U.S. Coast Guard/Fireman John Pelzel

NATIONAL HARBOR, Md. — The Coast Guard has faced a challenging year — and going forward the sea service will continue to emphasize the importance of increasing resources in the Arctic, said Commandant Adm. Karl Schultz said May 8 during Sea-Air-Space 2019 here.

The service released a new Arctic Strategic Outlook in
April, which updated the same report from six years ago that highlighted the
shortfalls the service faces in the ever-evolving region.

“We were trying to be honest with the report, … be bold
enough and frank and be candid enough with what the circumstances are,” Schultz
said.

The service has a full-time presence, District 17 in Juneau,
Alaska, but have never had a full-time base in the Arctic. Over the past decade-plus,
the Coast Guard has upped the rhetoric on the need to increase funding for
resources in the region. This is starting to come into fruition, as the Coast
Guard has begun to recapitalize its dated icebreaking fleet.

“It’s an increasingly dynamic portion of the world. How do we innovate and adapt to the region?”

Coast Guard Commandant Adm. Karl Schultz

In April, the service awarded a $745 million design and
construction contract to Pascagoula, Mississippi-based VT Halter Marine Inc. to
begin building the next heavy icebreaker for the service. The Coast Guard now
only has one, Polar Star, that is more
than four decades old and suffering from increased mechanical issues and missed
time at sea due to it.

Schultz added that the new icebreakers will have unmanned
systems and a helicopter on them. The current fleet does not have either of
these capabilities.

The commandant said the lack of resources, such as
icebreakers able to operate in the Artic, keeps him up at night. But the new
heavy icebreaker is expected to be ready by fiscal 2024, at the latest, though Schultz
acknowledged there will be challenges in filling in the gap between that cutter
coming online and keeping Polar Star operating.

“We are working on how we bridge this gap,” he said.

The service also has plans to build six new icebreakers — three
heavy ones and three medium capability — over the next two decades.

Schultz said the Arctic is competitive economically as well
as for national security. As sea lanes there open for longer periods due to melting
sea ice from climate change, cruise ship activity has increased, and commercial
ships are able to traverse through the former icy waters more frequently.

“It’s an increasingly dynamic portion of the world. How do
we innovate and adapt to the region?” the commandant said.

Schultz noted that the conversation is expanding regarding
the Arctic. Congress is paying more attention, and the Defense Department conducted
extensive exercises there earlier this year.

“How do we speak with a unified voice up there?” he said.

Part of the new Arctic Strategic Outlook states the Coast
Guard will look to strengthen partnerships, address emerging demands in maritime
law enforcement there and advance and modernize the Arctic’s marine
transportation system.




Navy Infrastructure to Combat Cyber Threats Still a Work in Progress

U.S. Navy Rear Adm. Danelle Barrett during her May 8 cybersecurity presentation at Sea-Air-Space 2019. Lisa Nipp

NATIONAL HARBOR, Md. — Rear Adm. Danelle Barrett began her May 8 presentation at Sea-Air-Space 2019 with a cost comparison. A Gerald R. Ford-class aircraft carrier costs some $13 billion, she said. A troublemaker can build a capable hacking device that could disrupt systems on a Ford carrier and potentially every other U.S. Navy platform, for about $9.97.

Given that Navy
computers rely on the same off-the-shelf providers as industry and the bad guys,
Barrett described how she is doing what she can to ensure that data gets
delivered safely and quickly to who needs it, without fear of being encumbered
by attackers.

Navy ships have
“about 50 different systems” funneling data to commanding officers, Barrett
said, who in turn have a limited amount of random access memory “to figure out
what to do with all that.”

The Navy needs the
right infrastructure, with machines capable of using artificial intelligence
(AI) to sift through the stream of data and provide the most important facts.

As an example,
Barrett cited the considerations the carrier Abraham Lincoln’s commander and
crew would face when planning a trip through the Straits of Hormuz.

“Things are tense
with the Iranians. We want a safe transit,” Barrett said.

Every key player
on the Lincoln wants to know specifics relative to his or her own job, she
said.

“The navigator
needs to know, can I navigate safely through at [a given] course and speed. The
chief engineer wants … data on problems I might have with the plant. The
communications officer wants to make sure I don’t drive out of my satellite
footprint. The intel folks, those on tactical watch and battle watch, need it,
too. The last time [a carrier] went through, about 20 nautical miles away, Iranian
UAVs came over to harass the ship,” Barrett said.

The Navy does not
have this capability — to provide data and ensure security to the lowest
possible element later — today, Barrett said. She also pointed out that
mischief likely would not manifest itself as some bold and splashy operation.

Rather, “They
would mess with the data just a little bit … just enough to make you make a
really bad calculation,” Barrett said. “It’s not going to be noticeable if it’s
coming from a very sophisticated adversary.”

Barrett is
spearheading a course that would have the right systems in place as quickly as
possible. Stove-piping of approval for new systems, or delivery of data, will
not work for her. The process will use “stuff that industry is doing,
leveraging the exact same products,” and will provide interoperability. The
Navy must be able to get its hands on the next fastest thing, get it installed
and have it functioning — before enemies upgrade their own capabilities.

“The environment
to the left of the boom is going to get more complicated,” she said.

Already, ships are
inundated with data from scores of sensors in and under the surface and in the
air, she said. Soon, thousands of such devices are going to be funneling such
information. Managing the data, Barrett said, will require ensuring that its
quality is as good as it can be. Commanders should be able to get what they
need within, say, a two-hour window of their next major milestone.

“If I could do that today, I’d have a huge
operational advantage,” Barrett said. “It’s a tall order. But we’ll get there.”




Robots are Real, but AI’s Full Promise is Still on the Horizon

The “Human-Machine Teaming and AI” panel May 8 at Sea-Air-Space 2019. Chuck Fazio

NATIONAL HARBOR, Md. — Artificial intelligence in all its forms, from machine learning algorithms to unmanned systems, is a sure thing for the sea services and its partners, but there is still much to determine in terms of the technological and operational challenges it presents for warfighting.

In a panel discussion on May 8 at Sea-Air-Space, U.S. Coast
Guard Rear Adm. David Dermanelian, assistant commandant for C4IT and commander
of Coast Guard Cyber Command, framed the conversation as a relevant, real-world
issue for the sea services.

“This is not the art of the future. It’s happening today,” Dermanelian
said.

U.S. Marine Corps Brig. Gen. Christian Wortman, vice chief
of naval research, said the Corps has an expansive approach to AI and is
seeking to embed it into everything the service does, including machine
learning to make war more efficient and help make more informed decisions. But
he stressed that users “can’t look at this in isolation,” and the Marines also
need enhanced network capabilities and to use the cloud so algorithms can take
advantage of the data that is harvested.

“AI” panelist Steven Escaravage, senior vice president for the Strategic Innovation Group at Booz Allen Hamilton. Chuck Fazio

U.S. Navy Rear Adm. Casey Morton, who was on day three of
his job as program executive officer of Unmanned and Small Combatants, said his
service is “firmly” moving in the direction of adding more unmanned elements to
its assets, from unmanned surface vehicles to unmanned underwater vehicles and
beyond.

“They are going to be a part of our team,” Morton said. “It’s not a matter of if; it’s a matter of when and how fast and how can we get there.”

Right now, he believes the Navy is not yet at human-machine
teaming but is working toward that future where Sailors and machines work
closely together. He cautioned that there are still a lot of unanswered
questions about AI, like what infrastructure it will need, where it will be
based in the fleet, how it will be supported, if it will be forward-deployed
and other policy issues.

“We are at the early stages of this still,” Morton said. “There
are a lot of questions here that are still unanswered.”

“This is not the art of the future. It’s happening today.”

U.S. Coast Guard Rear Adm. David Dermanelian

The U.S. Maritime Administration’s Christopher Walher, who
focuses on the education programs of MARAD’s six state maritime academies, sees
AI as a pedagogical challenge, since sometimes subject matter experts are too
advanced to be excellent teachers, often skipping over critical points that, to
them, appear obvious.

He prefers a “crawl, walk, run” approach to the training
pipeline, where MARAD leverages a training process so AI can manage what it
excels at and humans can focus on their strengths, much like the current relationship
between smartphones and users.

Key for MARAD going forward will be working with other organizations, including a meeting the agency has next month with AI experts so they can share information, versus starting from ground zero on research and development.

“As we talk about crawl, walk, run in the Maritime
Administration, we are the little ship that could,” he said. “We don’t have a
lot of money for R&D.”

Steven Escaravage, senior vice president for the Strategic
Innovation Group at Booz Allen Hamilton, briefly went over his company’s 60
current programs that involve machine learning and robotics, including areas
like sensor data processing, electronic warfare, predictive maintenance and
optimized planning.

Escaravage said the field of AI in the last six to 12 months
has focused on taking what has been written about and researched in the lab and
tried to operationalize those concepts so they can be used in real-world
environments. He said while AI has suffered from being overhyped, there are
some rich capabilities for it today.

“Although today’s capabilities are probably over-extended
and somewhat brittle, what’s going to happen in a matter of months is going to
be real capability that changes pretty much everything we do.”




Shipbuilding Starting to Come Out of ‘Readiness Divot,’ Navy Vice Admiral Tells Audience

Rear Adm. Casper Donovan of the Royal Canadian Navy (right), a panelist at the “Future of Shipbuilding” program at Sea-Air-Space. Chuck Fazio

NATIONAL HARBOR, Md. — U.S and Canadian sea service officers
and industry leaders looked forward to more seamless coordination and better
times for shipbuilding, which one U.S. Navy vice admiral said was just recently
emerging from a “readiness divot.”

“We’d flirted dangerously, we had been shrinking the Navy
for 40-plus years,” said Vice. Adm. William Merz, a panelist in “The Future of
Shipbuilding” program here at Sea-Air-Space on May 7.

Fellow speaker Rear Adm. Casper Donovan of the Royal
Canadian Navy brought insight into Canada’s 20-year shipbuilding program. “It’s
a great time to be in shipbuilding. For the first time, we have a long-term
shipbuilding strategy,” Donovan remarked of Canada’s approach.

Could Canada be setting an example for its neighbors to the
south in the U.S. sea services, who are still dealing with the effects of automatic
spending cuts under budget sequestration? That word — sequestration — came up a
lot during the hour-long discussion.

U.S. Coast Guard Rear Adm. Douglas Schofield (left) and Steve Eckberg of General Dynamics NASSCO at the shipbuilding discussion. Chuck Fazio

But fiscal years 2019 and 2020 seem to be helping the U.S.
Navy turn the corner, Merz said. The 2020 shipbuilding plan that is “now on the
streets” stresses adaptability, efficiency and agility and includes funding for
the Navy’s purchase of two Gerald R. Ford-class aircraft carriers, CVNs 80 and
81, and funding for the Columbia class of nuclear submarines, among several
programs.

“We will pay for
Columbia class, a very expensive ship,” Merz added.

The shipbuilding news is also better for the U.S. Coast
Guard, of course, with its 6/3/1 cutter construction strategy well underway,
which fits under the National Defense Strategy, said another panelist, Coast
Guard Rear Adm. Douglas Schofield.

“We’re finally recapitalizing a good portion of the Coast
Guard fleet,” Schofield told the audience for the panel discussion, which was
moderated by Matt Paxton, president of the Shipbuilders Council of America, and
included Steve Eckberg of General Dynamics NASSCO.

“The partnership with industry is now more important than ever.”

Coast Guard Rear Adm. Douglas Schofield

The Coast Guard’s Schofield highlighted the construction of new station boats, the new fast-response cutters, the delivery of the eighth national security cutter, the start of construction on the first Heritage-class offshore patrol cutter and the new contract to build three new polar security cutters for the Arctic, an area of renewed focus for the Coast Guard.

“The partnership with industry is now more important than
ever,” he said.

All panelists agreed that the “boom/bust” cycle hurts
shipyards and private industry, because when the yards stand down from military
ship construction, it’s very hard to engage them again. They go out of business
or move on the construction of civilian-sector vessels.




Sea Service Spouses Take Center Stage at Second Annual Maritime Gala

Former Chief of Naval Operations, retired Adm. Jonathan Greenert, thanks Navy League National President Alan Kaplan for his services. CHUCK FAZIO PHOTOGRAPHY

NATIONAL HARBOR, Md. — In its second annual Maritime Gala the night of May 7, the Navy League honored awardees from the highest levels of the sea services, but also dedicated the night to the often unsung work of sea service spouses.

The night’s keynote speaker, retired Chief of Naval
Operations Adm. Jonathan Greenert, pointed out that numerous military support
organizations were founded by spouses, like Operation Gratitude and the Semper
Fi fund, and he urged audience members to remember these organizations’
important work in their annual giving.

The gala’s keynote speaker, retired Chief of Naval Operations Adm. Jonathan Greenert. CHUCK FAZIO PHOTOGRAPHY

“Our sea services and our families would be hard-pressed to
function without sea service spouses … and they do it time after time,” Greenert
said.

He focused his speech on the importance of retaining the
public’s trust in the institution of homeland security and the military. Greenert
noted that many other pillars of American life are losing ground in Americans’
confidence, like the government or clergy, but the military is earning its spot
as an exception to that rule.

“The American public needs and deserves an institution that
we trust.”

Naval Services FamilyLine chair Leanna McCollum (center) accepts the Navy League’s first-ever Sea Service Spouse Organization Award, pictured here with Dana Richardson (right). CHUCK FAZIO PHOTOGRAPHY

He also acknowledged the service of Navy League National President Alan Kaplan, who is in the last few months of his term leading the organization in support of the sea services.

“The national president of the Navy League, the title, is
really the ultimate volunteer position,” Greenert said. “It’s a gift to those
of us in the sea services.”

The show featured an awards program, bestowing the Adm.
Arleigh Burke Leadership Award to Chief of Naval Operations Adm. John M. Richardson,
where he was given the award by his wife, Dana Richardson, who gave the award
to her “high school sweetheart and best friend.”

Navy League’s Alan Kaplan (left) and Dr. Vivian Greentree of First Data (center) present the Theodore Roosevelt Award to Bruce Mosler of Cushman & Wakefield. CHUCK FAZIO PHOTOGRAPHY

Richardson played an important role in another organization
awarded the evening of May 7. The Navy League gave its first-ever Sea Service
Spouse Organization Award to Naval Services FamilyLine, where Dana Richardson
serves as an ambassador.

The award, which was given by Ellyn Dunford, a long-time advocate for military spouses and wife of the chairman of the Joint Chiefs of Staff, Marine Corps Gen. Joseph Dunford, was accepted by FamilyLine chair Leanna McCollum, who acknowledged her organization’s long history of volunteers that have kept it strong.

The CNO and his spouse during the second-annual Maritime Gala. CHUCK FAZIO PHOTOGRAPHY

“It wouldn’t be possible to be here tonight without the
support of the countless number of volunteers both now and since 1965,” McCollum
said.

In a surprise announcement, Navy League Executive Director Mike Stevens, retired Master Chief Petty Officer of the Navy, gave Naval Services FamilyLine a check for $10,000.

Navy League Executive Director Mike Stevens (left) presents a check for $10,000 to Naval Services FamilyLine chair Leanna McCollum (second from right), alongside CNO Adm. John Richardson (second from left) and his wife Dana Richardson (right). CHUCK FAZIO PHOTOGRAPHY

Head of corporate citizenship for First Data, Dr. Vivian Greentree, also a military spouse, gave out the night’s second award, the Theodore Roosevelt Award, to Bruce Mosler, chairman of global brokerage at Cushman & Wakefield. He is an advocate for the veteran and military spouse community, focusing his efforts on the 100,000 Jobs Coalition, now the Veteran Jobs Mission.

The night included performances by the Marine Corps Silent Drill Platoon and closed with a trio of country music stars, including Chuck Wicks, the Navy League’s first goodwill ambassador; Mark Wills; and Lonestar’s Richie McDonald.




Panelists: Navy, Industry Must Collaborate Better Throughout Acquisitions Process

Moderator U.S. Navy Vice Adm. Michael Moran (standing) and a panel including British Vice Adm. Nick Hine, U.S. Coast Guard Rear Adm. Michael Johnston, William Williford of the U.S. Marine Corps and Capt. Doug Harrington of the U.S. Maritime Administration explore streamlining the acquisitions process at Sea-Air-Space 2019. Chuck Fazio.

NATIONAL HARBOR, Md. — The Navy and industry must do a better job at collaborating and monitoring progress throughout the entire acquisition process if the service hopes to improve how acquisition is done, a panel said at Navy League’s annual Sea-Air-Space symposium May 7.

Vice Adm. Nicholas Hine, 2nd Sea Lord with the Royal British Navy, said there is a need to monitor industry partners throughout the acquisition process, as “too often” the government just hands money to them and doesn’t check up, opting to deal with problems late in the acquisition process when major changes might need to be made.

“Robust engagement between industry and government teams, sharing the models, enabling real-time decision-making — that’s a must for us.”

Vice Adm. Michael Moran

Rear Adm. Michael Johnston, Coast Guard deputy commandant for mission support, said that both sides need to focus on the end mission goal.

“We always vet a team on the contractor side and really are with them every day,” he said. “We’re part of the risk meetings. That’s how we get at where we are in a program at every given time, and monitor the program early and often so we make minor adjustments.”

Vice Adm. Michael Moran, the Navy’s principal military deputy assistant secretary of the Navy for research, development and acquisition, said that the Navy needs to focus on real-time decision-making. He said that’s what happened in the Long Range Anti-Ship Missile program — a program that would normally take eight to nine years to field that only took four years as a result.

“Robust engagement between industry and government teams, sharing the models, enabling real-time decision-making — that’s a must for us,” Moran said. “That’s just a must.”




Digital Window Display Grabs Attention at Sea-Air-Space

A Grabb-It-equipped car sponsored by Lockheed Martin outside the Gaylord National Resort & Convention Center, which hosted Sea-Air-Space 2019. Lisa Nipp

NATIONAL HARBOR, Md. — Grabb-It is turning car-windows into visual displays, grabbing not only the attention of occasional passersby, but their data as well.

Four cars lined up in front of the Gaylord National Resort
& Convention Center, which hosted Navy League’s Sea-Air-Space 2019 exposition,
showed off the start-up company’s digital display windows for their client,
Lockheed Martin. Video of the F-35 Lightning II joint strike fighter covered
the back-right window of the front car in the display — as if the window was
replaced by a computer monitor.

“We usually park the cars in strategic locations to
showcase whatever creative content they want to show or whatever call-to-action
they want to showcase,” a Grabb-It employee working the display said.

Another view of a Grabb-It-powered car on display at Sea-Air-Space on May 7. Lisa Nipp

But the potential of Grabb-It’s display technology isn’t
limited to advertising, according to the employees at Sea-Air-Space display. “It
actually pings people’s devices while [the cars] are out in the city,” one
employee said. “There are sensors you can put on them to get a bunch of
data as they are driving around.” As in more specific data than a cellphone
tower can provide.

The employees also pointed out their clients have crossed
into various industries from banking to music and now defense, hence their presence
at the Gaylord for Sea-Air-Space.

“That’s the interesting part about it. It’s
something relevant to all kinds of industries, not just advertising or media,” one
employee said. “I never expected to be working with Lockheed Martin.”